Available for freelance & retainer

eCommerce Growth Systems
for DTC & Online Brands

I help eCommerce brands connect retention marketing, paid ads performance, and revenue reporting so email, SMS, Meta, Google, TikTok, and Shopify work toward profitable growth.

View Growth Work Contact Me See Pillars
Two Growth Pillars
Pillar 01
Retention Marketing

Klaviyo, email, SMS, flow architecture, segmentation, campaign calendars, deliverability, signup forms, and lifecycle reporting.

Browse retention cases
$145K
Email revenue in 63 days
55x
Email campaign ROI
8x
Avg ROAS across paid platforms
43.3M EGP
Shopify sales proof
What I Actually Do

Retention, paid performance,
and reporting systems

A focused growth role for eCommerce brands that need Klaviyo, ad performance, Shopify, and reporting to tell the same revenue story.

Retention Marketing
Klaviyo CRM, Email/SMS flows, campaigns, segmentation, deliverability, signup forms, and LTV growth.
KlaviyoEmailSMSFlowsSegmentation
Paid Performance Analysis
Meta, Google, and TikTok performance reviews across ROAS, CPA, CTR, purchase value, campaign structure, and scaling readiness.
Meta AdsGoogle AdsTikTok AdsROASCPA
Growth Reporting Systems
Shopify, GA4, Google Sheets, Looker Studio, and campaign dashboards that turn scattered data into clear growth decisions.
ShopifyGA4SheetsLooker StudioReporting
Featured Growth Case Studies

Proof across retention,
paid performance, and reporting

Selected work across retention, paid performance, and eCommerce reporting - each case is built around a clear challenge, execution system, and verified result.

Paid Ads / CRO / GA4

Nova Pharmacy: 9.68x ROAS & Funnel CRO Clarity

Connected Meta performance, CMS revenue, GA4 funnel diagnostics, and UI/UX optimization direction into one clearer growth system.

9.68x ROAS7.14M EGP total sales9.6% -> 41.3% add to cart
View Nova case
Retention / Klaviyo

$145K Email Revenue in 63 Days

Recovered deliverability, rebuilt core flows, and turned email into 36% of total store revenue.

$145K revenue36% store revenue share34 -> 90 deliverability score
View retention case
Black Friday / Klaviyo

1.08M EGP Black Friday Email Revenue

Built a segmented Black Friday email system with campaign sequences, flows, signup form optimization, and Arabic localized copy.

1.08M EGP revenue55x campaign ROI7.76% signup form rate
View Black Friday case
Paid Ads / Shopify Growth

43.3M EGP Shopify Sales Proof

Analyzed paid media performance across Meta, Google, TikTok, and Shopify to understand campaign efficiency, scale, and revenue contribution.

43.3M EGP gross sales22,955 ordersMeta + Google + TikTok analysis
View paid ads case
Paid Ads / ROAS Improvement

ROAS Improved from 2.78x to 5.67x

Improved paid ads efficiency through funnel diagnostics, campaign structure review, creative testing, and budget optimization direction.

2.78x -> 5.67x ROAS4.14M EGP gross sales8,092 orders
View performance case
Proven Results

Total growth proof,
across revenue, ROAS, and CRO

Aggregated proof from the portfolio's Klaviyo, Shopify, Meta, TikTok, CMS, and GA4 screenshots - grouped into bigger growth signals instead of individual case-study rows.

Total Paid & Store Revenue Proof
58.3M+ EGP
Combined visible store, CMS, and paid-growth sales proof across Familia, Nova Pharmacy, Nazim Coffee, Lamsa, and Motion.
Includes 43.3M EGP Shopify sales, 7.14M EGP Nova total sales, 4.14M EGP Nazim sales, 2.65M EGP Lamsa sales, and 1.10M EGP Motion sales.
Multi-Currency Email Revenue Proof
1.37M+ EGP
Combined visible EGP retention revenue proof, with additional USD and AED email wins kept separate by currency.
Includes 1.08M EGP Black Friday email revenue, 290K EGP retention revenue, plus $145K email revenue and 340K AED Black Friday proof.
Paid Performance Efficiency
8x Avg ROAS
Average paid-platform ROAS proof, highlighted by Nova Pharmacy at 9.68x and supporting Meta/TikTok/Google performance cases.
Includes 9.68x Nova ROAS, 7.30x Motion ROAS, 5.67x Nazim after ROAS, 7.93x Google value/cost, and TikTok ROAS proof.
CRO & Tracking Improvement
9.6% -> 41.3%
Nova Pharmacy GA4 funnel add-to-cart improvement after CRO and UI/UX optimization direction.
Also includes checkout abandonment improvement from 51.8% to 20% and purchase step improvement from 48.2% to 80%.
58.3M+ EGPTotal paid/store proof 1.37M+ EGPEmail revenue proof 8xAvg paid ROAS 9.68xNova ROAS 9.6% -> 41.3%GA4 add to cart 51.8% -> 20%Checkout abandonment 58.3M+ EGPTotal paid/store proof 1.37M+ EGPEmail revenue proof 8xAvg paid ROAS 9.68xNova ROAS 9.6% -> 41.3%GA4 add to cart 51.8% -> 20%Checkout abandonment
Platforms / Tools Stack

The platforms and tools
I work with

A practical paid performance, analytics, tracking, feed management, reporting, and optimization stack for eCommerce growth.

Adjust MMP
Meta
Google Ads
TikTok Ads
Snapchat Ads
Channable Feed Management
Google Analytics 4
Microsoft Clarity
Google Tag Manager
RTB House
Power BI
Excel & Power Query
Adjust MMP
Meta
Google Ads
TikTok Ads
Snapchat Ads
Channable Feed Management
Google Analytics 4
Microsoft Clarity
Google Tag Manager
RTB House
Power BI
Excel & Power Query
Clients Managed

Brands I have
managed growth for

Selected client brands across retention, paid acquisition, Shopify growth, and revenue reporting work.

Flowrista
Nova Pharmacy
Lamsa
Solang
Nazim Coffee
Loki
Flowrista
Nova Pharmacy
Lamsa
Solang
Nazim Coffee
Loki
Raffinata
Audio
Otantik Home
OG Bees
OG Bees
Flowrista
Raffinata
Audio
Otantik Home
OG Bees
OG Bees
Flowrista
Nazim Coffee
Loki
Nova Pharmacy
OG Bees
Solang
Lamsa
Nazim Coffee
Loki
Nova Pharmacy
OG Bees
Solang
Lamsa
Retention Marketing

Retention marketing
case studies

Four proof-first retention engagements across DTC, lifestyle, fashion, and F&B - each showing the brand context, challenge, role, platform, execution system, verified results, proof, and takeaway.

DTC eCommerce Brand · Email & SMS · Klaviyo
$145K in Email Revenue & Deliverability Turnaround in 63 Days
$145K
Email revenue · 63 days
36%
Of total store revenue
Challenge
Low deliverability score meant most emails landed in spam. Open rates were below industry average and email was not contributing meaningfully to revenue.
My Role
Full CRM ownership — strategy, flow setup, campaign planning, deliverability repair, and performance reporting.
Platform
Klaviyo (Email + SMS)
Strategy & Execution
Began with a full deliverability audit — verified DNS, SPF, DKIM, and DMARC records, cleaned the list, and suppressed unengaged contacts to rebuild sender reputation. Rebuilt the core flow architecture: welcome series, abandoned cart, abandoned checkout, and post-purchase. Launched a structured campaign calendar targeting engaged segments only during the recovery phase, progressively broadening reach as deliverability improved.
$145K
Email revenue
36%
Store revenue share
34→90
Deliverability score
18.3→56.9%
Open rate
1.09→2.59%
Click rate
Klaviyo dashboard — business performance summary (Feb–Mar 2026)
Klaviyo business performance summary showing $141,347.24 attributed revenue (35.80% of total) for Feb 1 – Mar 31 2026
$141,347.24 attributed revenue · 35.80% of total store revenue · +81% vs. previous period
Key takeaway: Deliverability is the foundation. No campaign strategy works if emails land in spam. Fixing inbox placement first unlocked every subsequent revenue gain.
Deliverability

From spam folder
to inbox-first

Deliverability is the most overlooked performance lever in email marketing. Fixing it unlocks every other metric — open rates, clicks, and revenue all improve when your emails actually land in the inbox.

Before — Score: 32 (Poor)
Klaviyo deliverability score of 32 — Poor, with open rate 26.7%, bounce rate 2.07%, spam complaint rate 0.06%
Deliverability score32 — Poor
Open rate26.7%
Bounce rate2.07%
Spam complaint rate0.06%
After — Score: 90 (Excellent)
Klaviyo deliverability score of 90 — Excellent, with open rate 56.9%, click rate 2.59%, spam complaint rate 0.004%
Deliverability score90 — Excellent
Open rate56.9%
Bounce rate0.97%
Spam complaint rate0.004%
UAE Lifestyle Brand · Black Friday · Klaviyo
340K AED Black Friday Revenue — 33% Channel Contribution
340K AED
Black Friday email revenue
33%
Of total store revenue
Challenge
The brand needed email to meaningfully contribute to their Black Friday revenue — previously the channel was underutilized with no structured campaign sequence or segment strategy.
My Role
Black Friday CRM strategy, campaign calendar, segmentation, copy, and send execution across the full November window.
Platform
Klaviyo (Email)
Strategy & Execution
Built a multi-touch Black Friday campaign sequence starting in early November — warming the list with teaser content, then deploying escalating promotional emails targeting high-intent and engaged-30-day segments. Flows ran in parallel to capture abandoned carts and checkouts throughout the peak period. Email drove 92.85% of attributed revenue through flows, with the Abandoned Checkout Reminder alone generating AED 201,961.06.
340K AED
Email revenue
33%
Store revenue share
518%
vs. prior period
AED 117.78
Per recipient
Revenue summary — Klaviyo attributed revenue
Klaviyo showing AED 340,494.45 attributed revenue (32.94% of total), 518% vs previous period
AED 340,494.45 attributed · 92.85% from flows
Top performing flows — Black Friday period
Klaviyo flows: Abandoned Checkout AED 201,961 · Welcome Series AED 114,192
Abandoned Checkout: AED 201,961.06 · Welcome Series: AED 114,192.70
Key takeaway: A structured multi-touch campaign sequence across the full BFCM window — not just a single send — is what drives meaningful peak revenue from email.
Fashion & Lifestyle eCommerce · Black Friday · Klaviyo
1.08M EGP Black Friday — 55x Campaign ROI
1.08M EGP
Black Friday email revenue
55x
Campaign ROI
Challenge
Scale Black Friday email revenue significantly over the prior year while maintaining healthy deliverability, growing the subscriber list, and keeping campaigns relevant across a diverse product catalog.
My Role
Full Klaviyo account ownership — campaigns, flows, segmentation, signup form optimization, and performance reporting.
Platform
Klaviyo (Email)
Strategy & Execution
Rebuilt the signup form with A/B-tested creatives and localized Arabic copy — achieving a 7.76% submit rate (Excellent by Klaviyo benchmarks). Built a segmented campaign sequence: storytelling, flash sales, emotional urgency, and FOMO-driven closes. Core revenue flows ran in parallel with A/B tests on subject lines and timing. Campaigns contributed 454K EGP (42% of email revenue) and flows drove 629K EGP (58% of email revenue).
1.08M EGP
Total email revenue
55x
Campaign ROI
454K EGP
Campaigns (42%)
629K EGP
Flows (58%)
7.76%
Signup form rate
Klaviyo dashboard — Black Friday business performance (Nov 2025)
Klaviyo showing EGP 1,065,202.19 attributed revenue (10.64% of total), 692% vs previous period, Nov 1–30 2025
EGP 1,065,202.19 attributed revenue · 692% vs. prior period · EGP 439,264.90 campaigns + EGP 625,937.29 flows
Key takeaway: Combining a high-converting signup form, strong flow infrastructure, and a segmented campaign sequence creates compounding Black Friday results — each element multiplies the others.
Nazim Coffee · Retention & Lifecycle Marketing · Klaviyo
290K EGP in 2 Months — Solving Low LTV, High CAC & Low ROAS
290K EGP
Email revenue · 2 months
15x
Campaign ROI
Brand / Context
Founded in 2020, Nazim Coffee blends premium beans with authentic Arab recipes — offering a coffee experience rooted in heritage. The brand's objective: increase sales by raising awareness and reconnecting customers with the region's coffee culture.
Challenge
Low LTV: Customers weren't returning often enough, limiting long-term revenue.

High CAC: Rising acquisition costs made scaling inefficient.

Low ROAS: Paid campaigns struggled to generate strong returns.
Platform
Klaviyo (Email)
Strategy & Execution
Built a lifecycle flow system with a customer vs. non-customer welcome series, abandoned checkout, and abandoned cart flows — all segmented by purchase behavior. Campaign strategy focused on education (coffee types, brewing guides), retention (VIP and re-engagement), and revenue campaigns tied to product launches. Rebuilt the signup form with Arabic-language localized copy — achieving a 7.05% submit rate to grow the owned audience.
290K EGP
Email revenue · 2 months
15x
Campaign ROI
105K EGP
Campaigns (36%)
180K EGP
Flows (63.8%)
7.05%
Signup form rate
Key takeaway: For brands with high CAC, email retention is not optional — it is the profit lever. Improving LTV through automation directly reduces the pressure on paid spend and improves overall marketing efficiency.
Process / How I Work

The Growth Operating System

A repeatable framework that connects strategy, execution, reporting, and optimization across retention and paid channels.

01
Audit & Diagnose
Review retention, paid ads, Shopify, GA4, campaign structure, deliverability, segmentation, and revenue attribution gaps.
02
Segment & Structure
Build clear customer and performance structures: engaged users, high-intent users, VIPs, at-risk buyers, lapsed customers, campaign groups, and funnel stages.
03
Build Systems
Create the flows, dashboards, campaign calendars, reporting sheets, and tracking systems needed to manage growth.
04
Execute Campaigns
Launch retention campaigns, promotional sequences, lifecycle flows, and performance testing plans tied to specific revenue goals.
05
Report, Test & Optimize
Track the right metrics, identify what is working, diagnose what is leaking, and improve performance through continuous testing.
About
YO
Youssef Omara
eCommerce Growth Marketer - Retention, Paid Analysis & Reporting

I'm Youssef Omara, an eCommerce growth marketer focused on retention, paid performance analysis, and revenue reporting. I help DTC and online brands turn Klaviyo, Email/SMS, Meta, Google, TikTok, Shopify, and analytics data into clear growth systems.

My work connects the parts that usually stay separated: CRM strategy, campaign execution, paid ads diagnostics, deliverability, segmentation, and reporting. The goal is simple - make growth easier to understand, measure, and scale.

I've worked with brands across Egypt, the UAE, and internationally - in fashion, lifestyle, home goods, and F&B - with a practical focus on revenue, LTV, repeat purchases, and performance visibility.

Revenue-focused Retention systems Paid performance analysis Shopify reporting DTC & eCommerce MENA market experience
Let's Work Together

Looking for a growth marketer who connects retention and paid performance?

I'm available for Klaviyo audits, CRM builds, retention retainers, paid ads performance analysis, Shopify reporting, and growth dashboards.

Best fit for DTC, fashion, lifestyle, beauty, F&B, and eCommerce brands that want clearer growth systems.

yousefomara.gg@gmail.com +201032827567
Work With Me Call Me